Jewels

Freeky Riche Lifestyle is where music, culture, and style collide. Born from the vision of 903PBD, also known as Pretty Boy Dee, independent rapper, producer, and CEO of Freeky Riche Ent, the brand brings the energy of the label to the streets. Each drop blends bold fashion with the rhythm and creativity of the music, turning everyday apparel and accessories into a statement.

From streetwear to lifestyle gear, every piece lets you wear the movement, live the culture, and carry the vibe of Freeky Riche wherever you go. This is more than merch, it’s the lifestyle of a label, built by an artist, for creators.

Collection: Jewels

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Collection: Jewels

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